About

I currently work freelance as Digital Content Manager at Scottish Ensemble and as Communications Manager at New Contemporaries.

Previously, I have worked for organisations including The National Lottery Heritage Fund, Serpentine Galleries, Camden Arts Centre, South London Gallery, Whitechapel Gallery, Tate, Hepworth Wakefield, Morris Hargreaves McIntyre and University of the Arts London Libraries.

Companies I have worked in partnership with on PR campaigns include The National Lottery, DCMS, DEFRA, Arts Council England, The National Lottery Community Fund, Historic England, National Trust, Wildlife Trusts, Natural History Museum, V&A, RSC, Design Museum, National Galleries Scotland, Walthamstow Wetlands, Kew Gardens and many more.

I worked at The National Lottery Heritage Fund for 8 years leading the social media strategy, policy and all content. In this role I managed a small team of digital communications roles and a budget. There was no one in this position prior to my arrival, so I set up all systems and content ideas, as well as developing online listening tools, the CEO social media accounts, and working on digital campaigns and project openings with 100s of heritage organisations. Since I worked in this role their social media presence increased by millions of impressions and engagements, social media and digital communications techniques had a greater presence in the organisation with staff being more involved and it feeding in to wider business strategy, and I developed trending digital campaigns including #HeritageFromHome, #HeritageIsOpen and #HeritageTreasures Day, and film series including Heritage Highlights and behind the scenes tours.

I was also a key member of the Corporate PR Team at The National Lottery Heritage Fund and I fed in to wider strategy and all PR and campaigns. I was The National Lottery Promotions Unit heritage campaign lead, which included developing an exhibition in summer 2023 at the Horniman Museum featuring a range of nature projects funded by The National Lottery Heritage Fund, projecting heritage heroes on to Stonehenge for a PR moment after lockdown, and leading National Lottery Open Week. The National Lottery Heritage Fund Head of Media and PR described me as “highly innovative”.

When working at Camden Arts Centre I developed a new digital strategy including implementing a new website, online archive, e-newsletter and online shop. I worked across the full marketing mix to promote exhibitions, events, the shop, café and courses. I developed TV screens in the gallery and a touch screen installation showcasing the digital archive.

See my CV below for my wider experience to date.

WORK EXPERIENCE

Freelance communication and marketing specialist, UK wide, September 2024 – present

Social Media Manager (UK wide), The National Lottery Heritage Fund (formerly Heritage Lottery Fund), April 2019 – August 2024

Increased social media channels from 19k followers to over 150k followers reaching millions of users every month, increasing engagement rates and successfully reaching new audiences
Managed strategy, day-to-day running and content planning for 16 social media channels including X, Facebook, Instagram, TikTok, LinkedIn, YouTube and CEO accounts
Led and implemented digital campaigns and PR campaigns including developing #HeritageTreasures Day, #HeritageIsOpen summer campaign, National Lottery Open Week and heritage heroes light up moment at Stonehenge
Led on digital partnerships including working with the National Lottery Promotions Unit, DCMS, Wildlife Trusts and National Trust and more, and influencers including Alice Loxton and Chris Packham
Created, produced and commissioned digital content including articles, blogs, takeovers, film and photography including developing the #HeritageHighlights film series. I have skills in using FinalCut, Photoshop and InDesign
Developed reports, stats and analytics using excel, in-built social media analytics, Hootsuite, Google Analytics, Pulsar online listening and Audiense online audience segmentation tool
Issues and crisis management
Developed boosted and targeted ads
Managed the social media budget
Led on social media policy, guidance and training for all staff (300)
Line managed a small team of digital communications experts

Social Media Editor, The National Lottery Heritage Fund (formerly Heritage Lottery Fund), July 2016 – March 2019

Produced and scheduled creative content for social media channels including X, Facebook and Instagram including implementing #OnThisDay and #ThrowbackThursday posts
Set up new social media channels including Instagram and Facebook, which launched with a photo competition promoting user generated content
Developed digital campaigns for grantee heritage projects including Royal Academy, Southbank Centre, Kew Gardens, V&A, Kettle’s Yard, National Trust, Wildlife Trusts, RAF Museum, Design Museum, National Army Museum, The Piece Hall and more
Managed digital partnerships with BBC Spring Watch and Rachel Riley
Led on digital content for the 25^th anniversary campaign
Initiated and led #HeritageTreasures Day digital campaign which reached over 40million users and trended on Twitter at number one
Developed new social media strategies which resulted in a 50% growth in engagement rates

Communications and Digital Coordinator, Camden Arts Centre, October 2014 – July 2016

Developed and launched new e-newsletter, new website, new online shop, new digital archive, new social media channels and new digital comms strategy
Led on content for the 50^th anniversary
Led a team of Digital Archive Volunteers
Line managed two Audience Research Assistants
Worked across print, press and media, marketing and digital communications
Implemented digital touch screen to explore online shop, interactive touch screens to explore the online archive and screens to watch films in the gallery space

Digital Manager (Youth Collective), Camden Arts Centre, January 2016 – March 2016

Part-time, freelance position leading digital art project and online exhibition with the youth group

Communications Officer, South London Gallery, November 2013 – October 2014

Worked across print, press and media, marketing and digital communications to promote exhibitions, events, café and shop
Led on all content creation, website management and PR whilst there was no Marketing Manager in place for final 5 months of traineeship
Developed sound archive and first audio tour of an exhibition

Sound Art Workshop Leader, South London Gallery, summer 2012

Worked with the Art Assassins youth group developing a sound project including an exhibition, live sound events and a 24-hour radio takeover of Resonance FM

Gallery Assistant and Receptionist, Serpentine Galleries, June 2011 – November 2013

Worked face-to-face with the public welcoming and answering enquiries dealing with issues, explaining artworks, assisting at events and managing the front welcome desk
Led on phone and email enquiries
Daily front of house team leader

Communications Intern: First Thursdays, Whitechapel Gallery April 2013 – July 2013

Direct contact for over 200 South East London arts venues who took part in a monthly First Thursdays late night opening event
Worked across print, press and media, marketing and digital communications
Led a bus tour around exhibitions which included a BSL interpreter

In-Venue Museum Researcher, Morris Hargreaves McIntyre, April 2011 – April 2013

Worked with clients including Tate, National Gallery, V&A, Natural History Museum, British Museum, Royal Museums Greenwich carrying out audience research n the form of questionnaires, workshops and observation

EDUCATION

MA Art Gallery and Museum Studies (Merit), The University of Manchester, September 2011 – September 2012

Specialised in Digital Curation and Creative Learning
Carried out a work placement at the Hepworth Wakefield Gallery working in the Education Department on outreach projects and art workshops
Worked on exhibition project with the Curation Team at the Whitworth Art Gallery
Dissertation: Engaging Audiences in a Digital Age: The Presentation of Art on the Web

BA (Hons) Fine Art (2:1), University of the Arts London Chelsea College, September 2007 – August 2010

Specialised in film, sound, photography and performance art
Organised, promoted, curated and installed 10 exhibitions

Diploma in Art Foundation Studies (Merit). NFCE Creative Craft (Level 3), Leeds Arts University, September 2006 – September 2007

A-Levels: Art (A), Sociology (A), Philosophy, Religion and Ethics (B), General Studies (C). AS-Level: Business Studies (B). Key Skills IT and Communication (Level 3). Greenhead College Huddersfield, September 2004 – July 2006

9 GCSE’s A*-C, Holmfirth High School, September 1999 – July 2004

Short courses in: film production (filming, interviewing and editing techniques), editing images using Photoshop, creating print using InDesign, art psychotherapy and leading art workshops, and creative ceramics